Zebra Group Code of Conduct
Message from President – To All Members of the Zebra Group
Since our founding in 1897, the Zebra Group has been guided by our corporate philosophy of “和と挑戦(Wa-toh-chow-sen)”, supporting people’s act of writing through our writing instruments.
Approximately 130 years ago, we started manufacturing pen nibs. By listening to our customers and refining our technologies, we have devoted ourselves wholeheartedly to the act of writing. Writing words, organising thoughts, conveying feelings—we have grown alongside these fundamental human activities.
Today, we proudly carry the corporate slogan “Think beyond the pen”.
This phrase embodies our commitment to looking beyond the act of writing itself, towards the value that emerges from it. What we are truly interested in is, “What comes next?”
Writing and drawing can begin new stories,
extend the limits of human possibilities,
provide insight into the human mind and body,
and make an enormous impact on the future.
Building on the technologies and experience we have cultivated over the years, we will continue to expand the possibilities of writing and explore the value that lies beyond.
The world around us is undergoing significant change, including the advancement of digitalisation and the diversification of values. Yet even in such times, the value of writing endures.
Through writing, people deepen their thoughts, convey their feelings, and generate new ideas. Each of these activities fosters personal growth, encourages challenges, sparks wonder and discovery, and drives society forward. That is why we go beyond simply engaging with writing—we strive to unlock its full potential and pioneer the value it can create. This is the future the Zebra Group aspires to, and it is the resolve we have embedded in “Think beyond the pen”.
The driving force behind realising this vision is the actions of each individual who works within the Zebra Group.
This Code of Conduct is not merely a set of rules and regulations to comply with. It is a shared guide that enables us to earn the trust of society and to realise “Think beyond the pen”.
The honest judgement and actions of each one of you will nurture trust in Zebra, create new value, and connect us to the future.
Together, let us cherish the spirit of “和と挑戦(Wa-toh-chow-sen),” explore the possibilities that lie beyond writing, and build a better future for people and society.
ZEBRA HOLDINGS CO., LTD.
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President, Taro Ishikawa
Purpose and Positioning
The Zebra Group Code of Conduct translates our corporate philosophy and values into concrete standards for daily decision-making and behavior. It serves as the foundation for maintaining the trust of society and as a guide for sustainable growth. All directors and employees are expected to understand and comply with this Code with integrity and high ethical standards.
Scope of Application
This Code applies to all directors and employees of the Zebra Group, including its subsidiaries. The Zebra Group also encourages affiliated companies to act in accordance with this Code.
1. Compliance with Laws and Regulations
All employees shall comply with all applicable laws, regulations, and international rules.
Internal rules, policies, and operational manuals must also be observed at all times.
2. Respect for Human Rights
We respect diversity and strive to provide an environment in which people of all backgrounds and abilities can thrive.
We do not tolerate any form of human rights violations and expect our business partners to uphold the same standards.
Zebra Group Human Rights Policy https://www.zebra.co.jp/global/sustainability/
3. Ethics in the Workplace
Discrimination and harassment of any kind are strictly prohibited.
Maintaining a safe and healthy workplace is both a corporate responsibility and an individual obligation.
4. Fair Business Practices
Bribery and the provision of improper benefits are strictly prohibited.
We comply with applicable competition laws and conduct business in a fair and transparent manner.
In procurement activities and in our relationships with business partners, we avoid conflicts between personal and company interests and make objective and sincere decisions.
5. Proper Handling of Information
Confidential information and intellectual property of the Company shall be strictly protected.
Personal data shall be handled appropriately in accordance with applicable laws and internal policies.
In the use of IT systems and data, we prevent unauthorized access and information leakage from the perspective of information security.
6. Proper Use of Company Assets and Avoidance of Conflicts of Interest
Physical assets, financial resources, and information belonging to the Company shall not be used for purposes other than legitimate business activities.
Situations in which personal interests conflict, or may appear to conflict, with the interests of the Company (conflicts of interest) must be avoided. Any potential conflict shall be reported to a superior or the relevant department.
7. Responsibility to the Environment and Society
We strive to protect the environment and promote the efficient use of resources and the reduction of waste.
We maintain positive relationships with local communities and actively participate in social contribution activities.
From a sustainability perspective, we review our business activities from a long-term viewpoint and contribute to the realization of a sustainable society.
8. Separation from Anti-Social Forces
We take a firm stance against anti-social forces that threaten the order and safety of society.
We maintain no relationship whatsoever with such forces and shall not engage in any improper demands, transactions, or provision of benefits.
9. Whistleblowing and Ensuring Effectiveness
Employees may report violations without fear of retaliation.
We ensure effectiveness through training and regular review.
June 10, 2026
